Gary K. Hunter, Ph.D.

Gary Hunter helps B2B organizations improve marketing and sales strategy by applying research-backed insights on how AI, CRM, and data are reshaping commercial performance.

His work focuses on how artificial intelligence, CRM systems, and data analytics are reshaping sales processes, customer relationships, and organizational capabilities. Drawing on research with senior executives and real-world business contexts, Gary helps organizations move beyond theory to make better strategic decisions about where and how to apply these tools.

As the FNC Founders Chair in Marketing and Data Analytics and Associate Professor at the University of Mississippi, Gary brings a research-driven perspective to complex commercial challenges. His work provides early insight into emerging trends in AI-enabled selling and helps organizations translate those insights into practical action.

Before academia, Gary held leadership roles at Procter & Gamble and PepsiCo, giving him firsthand experience with how strategy is developed and executed inside leading organizations.