Gary K. Hunter, Ph.D.

FNC Founders Chair in Marketing and Data Analytics
University of Mississippi, Ole Miss Business School


AI-Enabled Selling and the Development of B2B Organizational Capabilities

I am a marketing scholar and educator whose research examines how artificial intelligence, analytics, and CRM-enabled sales technologies reshape selling workflows, forecasting practices, and organizational decision-making in complex B2B environments.

My research combines qualitative inquiry, survey research, and advanced analytics to examine how sales organizations build, adapt, and coordinate technology-enabled capabilities.