Teaching

Teaching Philosophy

My teaching is grounded in the integration of theory, analytics, practice, and professional development. Across undergraduate, graduate, doctoral, and executive audiences, my goal is to develop students who can think systemically, act ethically, and operate effectively in complex organizational environments shaped by technology, data, and AI-enabled decision systems.

My courses emphasize:

  • Applied problem-solving

  • Systems thinking

  • Technology-enabled decision-making

  • Professional judgment

  • Experiential learning

  • Strategic communication

  • Analytical rigor

I design learning environments that integrate:

  • real organizational problems

  • consulting projects

  • simulations

  • case-based learning

  • data-driven analysis

  • AI and sales technology applications

  • team-based strategy development

Students learn not just concepts, but how to operate as professionals in complex institutional, organizational, and market systems.

Courses Taught

Doctoral-Level Instruction

Research Methods & Measurement

  • Ph.D. Research Methods

  • Ph.D. Structural Equation Modeling (SEM)

  • Doctoral Research Methods Advising

  • Dissertation Committees (ASU, CWRU, UM)

Focus: Research methods and design, measurement theory, scale development, SEM, causal modeling, and quantitative/qualitative integration in scholarly research.

Master’s-Level Instruction (MBA / MS)

Core & Elective Courses

  • MBA Marketing (Core)

  • MBA Sales Management

  • MBA Business Marketing (B2B Marketing)

  • MBA Brand & Product Management

  • MBA Negotiation

  • MBA Sports Business Practicum

  • MS Marketing Analytics

  • MS Advanced Marketing

  • MBA Marketing Analytics

Focus: Strategy, analytics, organizational decision-making, negotiation, customer value creation, technology-enabled selling, and data-driven management.

Undergraduate Instruction

Sales & Marketing Curriculum

  • Sales Management

  • Professional Selling

  • Marketing & Sales Consultancy

  • Personal Selling & Sales Management

  • Principles of Marketing

  • Intermediate Marketing Management

Focus: Professional skill development, consultative selling, customer relationship management, analytics literacy, communication, teamwork, and applied strategy.

Experiential Learning & Applied Education

My teaching model integrates experiential learning as a core design principle rather than an add-on.

This includes:

  • Consulting-based courses

  • Corporate-sponsored projects

  • Client-based problem solving

  • Sales simulations

  • Negotiation simulations

  • AI and CRM platforms

  • Data-driven decision labs

  • Case competitions

  • Video-based professional development projects

Students regularly work on:

  • real organizational challenges

  • live client engagements

  • applied analytics problems

  • strategic market assessments

  • sales and revenue growth strategies

Executive & Professional Education

Selected executive education and professional programs include:

  • Sales Negotiation – Custom executive program (Ergon; Energy Industry)

  • Growing an Effective Sales Force – Open-enrollment executive program (Case Western Reserve University)

  • Strategic B2B Marketing – Custom executive program (Toshiba; Medical Devices and Systems)

  • Business Analytics – Custom executive program (CACI International; Federal Government Contracting)

These programs focus on: leadership development, organizational capability building, strategic growth, sales transformation, and technology-enabled organizational design.

Teaching Innovation

I have designed and implemented:

  • flipped classrooms

  • simulation-based learning

  • consulting-based curricula

  • AI-enabled learning environments

  • digital learning ecosystems

  • executive-level applied programs

  • integrated analytics curricula

  • sales technology training models

My teaching innovation emphasizes professional formation rather than just content delivery.

Educational Impact

Across institutions and programs, my teaching has contributed to:

  • development of new sales curricula

  • launch of professional sales programs

  • growth of experiential learning models

  • creation of consulting-based courses

  • integration of analytics and AI into business education

  • expansion of executive education offerings

  • development of doctoral-level research training