Academic Profile

I am a marketing and sales scholar whose research examines how artificial intelligence, analytics, and CRM-enabled sales technologies reshape selling workflows, forecasting practices, and organizational decision-making in complex B2B and institutional environments.

I currently serve as the FNC Founders Chair in Marketing and Data Analytics at the University of Mississippi (Ole Miss) Business School, where I teach undergraduate, graduate, and doctoral-level courses in sales strategy, analytics, research methods, and organizational decision-making.

Research Philosophy

My research is grounded in a systems perspective on organizations, focusing on how advanced technologies integrate with human judgment, organizational structure, and interorganizational coordination.

I study technology not as a tool in isolation, but as a component of broader organizational architectures — shaping workflows, role design, decision processes, governance structures, and relational dynamics.

Across my work, I am particularly interested in how organizations adopt and adapt advanced technologies without undermining coordination, trust, judgment, and relational effectiveness.

Professional Experience

My professional background spans academic, military, corporate, and applied organizational contexts. This interdisciplinary exposure informs my research agenda and teaching approach, grounding theoretical inquiry in real organizational challenges related to complexity, coordination, and institutional constraints.

This experience shapes my focus on applied relevance, organizational feasibility, and the practical implications of AI-enabled systems for firms, managers, and professionals operating in complex environments.

Honors and Recognition

My work has received recognition for its contributions to sales research, technology-enabled selling, and organizational scholarship. These honors reflect sustained engagement with both theoretical development and practical impact across academic and practitioner communities.

Service and Leadership

I actively contribute to the academic community through editorial service, peer review, doctoral supervision, conference leadership, and professional service roles.

My service work reflects a commitment to advancing scholarly standards, supporting emerging scholars, and strengthening the research infrastructure that sustains high-quality academic inquiry in marketing, sales, and organizational research.

Institutional Engagement

At the University of Mississippi, I contribute to teaching, research development, doctoral training, and interdisciplinary collaboration across business and analytics domains.

I regularly engage with academic and practitioner audiences through invited talks, collaborative research projects, executive education, and applied research partnerships.